品牌設計包括：企業的LOGO設計，獨特的企業名稱字體設計，廣告語（slogan）設計，畫冊、包裝等設計，品牌傳播。
1.品牌設計是在企業自身正確定位的基礎之上，基于正確品牌定義下的視覺溝通，它是一個協助企業發展的形象實體，不僅協助企業正確的把握品牌方向，而且能夠使人們正確的、快速的對企業形象進行有效深刻的記憶。
2.設計是冰山一角，卻至關重要！如果我們把品牌理解成一座冰山。品牌或企業所屬的文化制度、員工行為、組織結構、核心技術、營銷方式等要素是構成這座冰山的主體，盡管隱于水下，卻是品牌發展最強有力的支撐與原動力。但這一切都必須通過一系列完整有效的視覺設計與品牌推廣來被大眾所認知。
一個好的品牌設計能增加商品的附加價值，帶動企業產品的銷售量。品牌設計包含的內容有很多，企業可以根據自身需求有目的的選擇設計項目,簡單來說，品牌設計包括MI、VI、BI，具體點就是品牌命名、廣告語、標志設計、包裝、廣告、海報、畫冊、店面設計、網站、微信二次開發等。其實很大部分的品牌設計都歸結于標志設計，因為品牌在客戶心中留下最深印象的就是標志,企業的LOGO設計
LOGO是一個具有明顯的可識別性，也是品牌設計的基礎工作。富有新意的LOGO能更好的宣傳品牌的優勢和文化，也能更容易的為消費者所記憶。
獨特的企業名稱字體設計
Brand design includes: enterprise LOGO design, unique corporate name font design, slogan design, album, packaging design, brand communication.
1. Brand design is based on the correct positioning of the enterprise itself and visual communication under the correct definition of the brand. It is an image entity that helps the enterprise to develop. It not only helps the enterprise to correctly grasp the direction of the brand, but also enables people to correctly and quickly remember the image of the enterprise effectively and profoundly.
2. design is the tip of iceberg, but it is very important. If we understand the brand as an iceberg. The cultural system, employee behavior, organizational structure, core technology and marketing mode of the brand or enterprise are the main elements of the iceberg. Although hidden in the water, they are the strongest support and driving force for the development of the brand. But all this must be recognized by the public through a series of complete and effective visual design and brand promotion.
A good brand design can increase the added value of goods and drive the sales volume of enterprises. Brand design contains a lot of content, enterprises can choose design projects according to their own needs purposefully. Simply speaking, brand design includes MI, VI, BI, specific points are brand naming, advertising language, logo design, packaging, advertising, posters, albums, store design, website, Weixin secondary development and so on. In fact, a large part of the brand design is attributed to logo design, because the brand in the hearts of customers left the deepest impression is logo, LOGO design enterprises.
LOGO is a recognizable feature, and is also the basic work of brand design. Innovative LOGO can better promote the advantages and culture of the brand, but also easier for consumers to remember.
Unique enterprise name font design
